USA | PepsiCo, Inc. announced a strategic, multi-year agreement with Amazon Web Services (AWS), reinforcing its commitment to accelerating enterprise-wide digital transformation.
By leveraging AWS's infrastructure and services, PepsiCo has driven faster AI innovation, transforming its supply chain and go-to-market strategies, and creating deeper, more personalised experiences with consumers.
"A cloud-first approach has been essential to PepsiCo's ongoing digital transformation," said Athina Kanioura, Executive Vice President, Chief Strategy and Transformation Officer at PepsiCo.
"This strategic collaboration will strengthen our mature cloud strategy and unlock new levels of agility, intelligence, and scalability across the company."
The partnership spans PepsiCo's global organisation and lines of business. AWS, including its Professional Services team, is working with PepsiCo on a wide range of initiatives, including:
Cloud migration and IT modernisation: PepsiCo migrates applications and workloads to AWS. As PepsiCo continues its cloud-first journey, this will effectively position the company to quickly build, test, iterate, and implement new technologies and capabilities for its customers and employees.
Generative AI: AWS has enhanced the flexibility and capability of PepsiCo's internal generative AI platform, PepGenX, by integrating it with Amazon Bedrock. This provides PepsiCo developers and technical teams a choice of multi-modal foundation models and Agentic AI capabilities to build applications and enable strategic Generative AI use cases on AWS.
Driving Greater Consumer Connection: PepsiCo is leveraging AWS to enable further real-time insights into advertising performance, audience segmentation, hyper-personalised content, and targeted marketing capabilities across Amazon customers and audiences.
Transforming Global Operations: AWS and PepsiCo are scoping the opportunities of end-to-end digital supply chain capabilities, including predictive maintenance for manufacturing and logistics operations, to realise greater operational efficiencies and resiliency across PepsiCo's global network of manufacturing and distribution facilities.
"Consumer packaged goods companies need to innovate to meet continuously evolving consumers' expectations," said Matt Garman, CEO at AWS.
"With AWS, PepsiCo is applying AI and using cloud services across their organisation to deliver more personalised consumer experiences, optimise supply chains, and build new operational capabilities. We proudly support PepsiCo as they innovate to serve billions of consumers worldwide."
