Global Retail and A2Z Cust2Mate Solutions Corp. have entered a five-year strategic agreement to deploy 4,000 smart carts across Carrefour Israel stores, alongside a comprehensive collaboration on data, retail media, and digital services.
This landmark agreement positioned Carrefour Israel as one of the first retailers worldwide to implement smart cart technology at this scale, establishing a model for future deployments across international markets.
The rollout is set to begin in the third quarter of 2026 across six Carrefour Israel flagship stores. It includes end-to-end delivery of smart carts, charging infrastructure, advanced software systems, as well as full implementation, training, and long-term support.
No later than May 2026, a detailed Service Level Agreement will be finalised, including the key performance indicators the smart carts must meet.
Built on a recurring revenue model, the agreement extended beyond the deployment of smart carts to elevate the in-store shopping journey. It has positioned the companies to capture value from two of retail's fastest-growing segments: the global retail media market and the retail data monetisation sector.
Under the agreement, Carrefour Israel has granted A2Z Cust2Mate exclusive retail media and data monetisation capabilities across its smart cart platform deployed throughout the Carrefour Israel chain for the duration of the smart cart deployment.
According to Michael Luboschitz, CEO of Carrefour Israel, the deployment of the Cust2mate Smart Carts in stores will provide shoppers with an improved shopping experience, enabling them to enjoy personalised, targeted promotions and a quicker checkout.
At the same time, Gadi Graus, CEO of A2Z Cust2Mate said that by transforming existing retail infrastructure into a high-performance digital ecosystem, the are not only enhancing the shopping experience, but also converting in-store traffic into scalable, recurring retail media and data monetisation revenue, establishing a powerful new profit engine and positioning A2Z Cust2Mate at the forefront of the next era of global in-store retail.
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