AUSTRALIA | Coca-Cola Europacific Partners (CCEP) Australia has strengthened its longstanding leadership in the circular economy by installing a new Return and Earn Reverse Vending Machine (RVM) at its Northmead production site in Western Sydney.
The installation advances CCEP’s strategy to expand access and convenience to recycling without increasing the cost to consumers. This underscores CCEP’s ongoing commitment to Extended Producer Responsibility (EPR).
Northmead is CCEP’s second consumer-accessible RVM, located at a production site, following the successful launch at Moorabbin, Victoria, in November 2025. The Moorabbin RVM has already collected more than 144,000 beverage containers as of February 2026, highlighting the strong community response when trusted, high-visibility return points are made available.
For nearly 50 years, CCEP has partnered with governments, industry and communities to help design, establish and expand Container Deposit Schemes (CDS) across Australia, systems now recognised globally for their transparency, impact and effectiveness.
“Access and convenience are essential to a successful circular economy, and installing public return points at our own sites is a practical example of that commitment in action. It’s a logical extension of extended producer responsibility: supporting recycling rates without increasing the cost of each grocery shop," said Orlando Rodriguez, Managing Director, Australia at Coca-Cola Europacific Partners.
“For more than 50 years, Coca-Cola has been proudly made in Northmead and now, with this Return and Earn machine, our containers can be made here and returned here, supporting local recycling and ensuring consumers can claim back their deposits.”
The Northmead machine expands CCEP’s network of high-convenience return points, with more installations planned at key manufacturing sites to further enhance community access and support higher container recovery rates.
Rodriguez added that the Moorabbin site has shown strong community interest in additional return points, and that has encouraged CCEP to keep building on this momentum. The project was delivered in partnership with Return and Earn, an initiative of the NSW Government.
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