The global probiotic strains market is on a steady upward trajectory, with a projected valuation of US$ 146 billion by 2032, significantly surpassing its 2022 value of US$ 65 billion. This remarkable growth is underpinned by a compound annual growth rate (CAGR) of 7.6 percent from 2022 to 2032.
A key driver behind the burgeoning demand for probiotic strains is the growing awareness of preventive healthcare measures and an increased desire for safe and natural health-enhancing products. Probiotics have emerged as a popular choice for those looking to enhance their well-being.
European nations have a long-standing tradition of consuming fermented milk products in substantial quantities. This enduring cultural practice has played a pivotal role in propelling the global demand for probiotic strains. The consumption of various food and beverage items like frozen yogurt, yogurt drinks, kefirs, and bakery products, all containing probiotic strains, has experienced a significant surge.
In North American and European countries, the consumption of these probiotic-rich products is notably higher than in other parts of the world. As a result, the market for probiotic strains is positively impacted by this dietary preference.
Adopting a Western lifestyle, changing eating habits, and increasing the affordability of these products have led to rapid growth in the probiotic strain market, particularly in Latin America and Asia.
Regional Landscape of the Probiotic Strains Market
Currently, North America and Europe dominate the global probiotic strains market. Numerous fermented beverage manufacturers in these regions contribute significantly to their large market share.
However, Asia, the Middle East, and Africa are poised to capture a substantial market share in the coming years. The growing populations, increased awareness of the health benefits of these products, an expanding food and beverage industry, and rising consumer purchasing power collectively contribute to the probiotic strains market's sizeable presence in these regions.
The Asia region, in particular, is expected to witness the highest growth rate in the probiotic strains market over the forecast period.
Prominent Players in the Probiotic Strains Market
Several notable players are contributing to the flourishing probiotic strains market. Among them are industry leaders such as Hansen Holding A/S, Probi, Aumgene Bioscience, Virchow Biotech Private Limited, Merck KGaA, I. du Pont de Nemours and Company, Koninklijke DSM N.V., Ganeden, Lesaffre, Essum AB, Valio Dairy, BioGaia, Morinaga Milk Industry Co., Ltd., Snow Board Milk Products Co., Ltd., Danone, Kerry Plc, Culturelle, and Urex Biotech. These companies play a vital role in meeting the growing global demand for probiotic strains and are essential drivers of the industry's continued expansion.
The substantial and sustained growth of the probiotic strains market indicates consumers' commitment to better health and well-being, with fermented beverages and related products pivotal in this evolving landscape. As the market expands, it offers promising opportunities for businesses and consumers.
