AUSTRALIA | Rebecca Scurr, a fourth-generation fruit marketer from Queensland’s Piñata Farms, has turned a maternity leave hobby into a vibrant TikTok account influencing a community of millennials to discover more about fresh fruit.
Her TikTok journey started about two years ago while on maternity leave with her second daughter. Initially focused on sharing mum and fashion content, she found her stride when she began weaving her professional life on the farm into her feed.
Her most popular clip, a behind-the-scenes look at raspberry picking on the family’s farm in Orielton, southern Tasmania, skyrocketed to more than 11 million views.
"You have to be confident with sharing, and I’ve always been an open book. My generation has been on social media platforms since we were teenagers,” she said.
“My content isn't perfectly curated; it’s instinctive and personal. I only film when I want to, and I only film things I like doing or want to see myself doing. You have to get over 'cringe hill' and be yourself.”
Outside of her own content, her role as a sales and marketing manager at Piñata Farms includes regular interstate travel to meet retail customers, visit other Piñata farms or attend industry events.
The south-east Queensland farm’s packing shed at Wamuran, north of Brisbane, is often at the heart of the action, where she uses the authentic setting to demystify fresh produce.
From testing sugar levels to sharing pro tips for selecting and slicing fruit, her content has served as an educational bridge for shoppers. She also films seasonal crop updates from the family business’s six farms in Queensland, Tasmania and the Northern Territory, providing an everyday glimpse into commercial fruit farming.
A popular theme is when she visits her local supermarket in search of Piñata pineapples, strawberries, raspberries and Honey Gold mangoes, inspiring thousands of other shoppers to look for her fruit "babies".
"No one creates an audience by accident. You have to go where the audience is. I’m not trying to build a separate business – I’m sharing my life. People look for 'Bec’s babies' in-store because they care about the person behind the produce. But I don’t just talk about our fruit, I share what great quality fruit looks like, no matter who grew it, and how the supply chain works."
There have been many highlights in her TikTok journey to date. During the 2025-2026 Australian mango season, more than 2,000 followers reported trying a Honey Gold mango for the first time after watching her videos.
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