UK | Nestlé has teamed up with regenerative food and farming brand Wildfarmed, working with a community of British farmers to trial regeneratively farmed wheat in one of the favourite chocolate bars.
As KitKat marks more than 90 years as a much-loved British staple, Nestlé was proud to be working with Wildfarmed to bring their environment-restoring wheat into the unmistakable wafer of KitKat.
Trials to use a proportion of the wheat in the wafer began last year at Nestlé’s York factory, and now it will be used in the 1.5 billion KitKat bars made in the city each year.
The wheat comes from Wildfarmed’s community of British farmers, who all follow a set of standards based on holistic farming practices aimed at reducing environmental impact and restoring life to the soil.
These practices focus on the key principles of regenerative agriculture and include limiting soil disturbance, maintaining year-round soil cover, promoting plant diversity and keeping living roots in the soil. Together, these practices help increase field and farm biodiversity, improve soil health, minimise water pollution, and reduce carbon emissions.
Wildfarmed was founded by Andy Cato, George Lamb and Edd Lees, and they set out to build a community of farmers dedicated to farming in ways that restore soil health and improve environmental impact, bringing nature back to farms and landscapes.
As the partnership develops, Nestlé and Wildfarmed will work together to support their farmers in delivering nature-friendly practices, all while maintaining the quality and signature snap of the KitKat everyone has loved for 90 years. This collaboration is one chapter in Nestlé’s broader commitment to reduce its environmental footprint while serving up high-quality products.
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