AUSTRALIA | An agreement has been reached for Nutrano Produce Group to take on the marketing rights for the Tangold and Gold Nugget varieties, assuming marketing license responsibilities previously held by Global Produce.
The transition has brought the two mandarin programs into Nutrano’s vertically integrated grower, packer and marketer model, supporting continuity for these IP varieties while creating a platform for disciplined brand stewardship, varietal integrity and long-term market development.
David Jordan, CEO of Nutrano Produce Group, welcomed the addition of the IP varieties into Nutrano's growing portfolio of premium brands.
"Nutrano is well positioned to support the continued development of these licensed varieties through our vertically integrated business model, upgraded packing facilities and established market access capabilities,” said Jordan.
"The teams at Global Produce and Nu Leaf have done an exceptional job establishing these world-class varieties and building a strong foundation for their next phase. Nutrano's operational expertise, brand management experience and marketing capabilities will help strengthen the programs, support licensed growers and deliver premium fruit experiences for consumers."
Tangold and Gold Nugget are licensed mandarin varieties developed by the University of California, Riverside and managed in Australia by Nu Leaf IP. They are grown and marketed under formal licensing arrangements, with programs focused on consistent quality and protected varietal integrity.
Matt Cottrell, General Manager of Nu Leaf, welcomed Nutrano’s involvement alongside the current licensed marketers and said Nutrano's experience in managed variety programs will continue to provide confidence in the future for Tangold and Gold Nugget.
Global Produce Director Mano Babiolakis also expressed confidence in Nutrano's ability to build on the success of both varieties.
Tangold and Gold Nugget are licensed mandarin varieties managed and marketed through formal licensing arrangements in Australia. The agreement took effect immediately, with Nutrano assuming day-to-day marketing licensing responsibilities from Global Produce.
Existing growers and stakeholders will be supported through the transition by both the Global Produce and Nutrano teams to ensure a smooth process.
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