CHINA | GNT has opened a sales and application office in Shanghai to meet demand for its plant-based EXBERRY colours.
GNT offers a full spectrum of EXBERRY colour concentrates in China. They are made from non-GMO fruits, vegetables, and plants using physical processing methods and water.
Under China’s new official industry standard, these concentrates are classified as Colouring Foods and qualify for clean-label declarations such as “carrot colouring ingredient.”
GNT has now opened its first dedicated office in China to help the country’s food and beverages manufacturers create more natural products.
The application laboratory will enable GNT to offer Chinese customers faster, more tailored application support. It will provide space for customer training sessions and workshops, as well as services such as concept innovation, formulation support, and stability testing.
Andreas Thiede, General Manager APAC at GNT Group, said this office and application lab demonstrated the Group's commitment and long-term strategic growth ambition in China, a dynamic market with strong momentum behind natural and clean-label food and beverage products.
"Customers here move fast, and they expect partners to be able to move with them," he said.
"Now, with a local team in place, we can support this growth with faster decisions, closer collaboration, and tailored solutions.”
EXBERRY colours are available in hundreds of shades from across the rainbow. They can be used to achieve vibrant, stable shades in almost any type of food and drink.
Victor Foo, GNT Group’s Head of Sales for China, added that the new application lab allows customers to visit the team, collaborate in person, and receive tailored training that supports their teams and applications, helping them work faster together, strengthen relationships, and unlock new growth opportunities.
