IRELAND | Kerry, a global leader in taste and nutrition, has launched Smart Taste™, a new range of proprietary solutions created to help food and beverage manufacturers tackle today’s biggest challenges without compromising on flavour.
Smart Taste represents the next step in Kerry’s leadership in taste innovation. It brings together advanced flavour creation, deep consumer insight, and applied food science to meet the growing pressures facing the industry. From rising nutritional demands and evolving regulations to supply chain disruptions, cost management, and sustainability targets, Smart Taste provides an integrated approach that allows brands to protect both product integrity and consumer appeal.
“In today’s complex food and beverage landscape, great taste alone is no longer enough,” said Leigh Anne Vaughan, Vice President of Strategy and Marketing – Taste.
“Our Smart Taste solutions directly address customer challenges by optimising flavour while reducing dependency on volatile or costly ingredients. They support cleaner labels, regulatory compliance, and cost efficiency, all while preserving the flavour experience consumers expect. For Kerry, taste remains non-negotiable.”
The Smart Taste platform draws on Kerry’s strengths across Dairy Taste, Tastes of Fire, Tastesense Salt, Sweetness and Masking, Cocoa, and Citrus portfolios. It helps brands maintain consistency and quality while addressing market pressures such as:
Cocoa reduction: Kerry’s cocoa boosters deliver up to 50 percent cocoa reduction while maintaining indulgent taste, cutting costs by as much as 40 percent and lowering carbon emissions by up to 48 percent.
Sugar reduction: Tastesense Sweetness allows for complete sugar reduction, rebuilding mouthfeel and masking off-notes while meeting regulatory standards and consumer expectations.
“We are responding to an unprecedented level of uncertainty across the value chain,” said John Savage, President and CEO of Taste.
“Smart Taste integrates science and technology with Kerry’s deep expertise in flavour, including new tools such as biofermentation and artificial intelligence. This ensures we can innovate quickly and sustainably while delivering taste solutions that perform in every sense.”
Smart Taste helps manufacturers build smarter, more resilient products that deliver on nutrition, sustainability, and cost-effectiveness without ever compromising on taste.
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