Electrolux Professional Group, a global foodservice equipment manufacturer, announced that Alex Edwards has been appointed Director of Sales for the General Market in the Americas.
In this new role, Edwards will lead the Regional Sales Director team to grow sales through the company’s independent representative and dealer channels.
“My excitement to cultivate deeper engagement within the foodservice industry could not be higher,” said Edwards.
“I look forward to strengthening existing relationships and building new connections with our channel partners as we work together to consistently deliver the industry-leading products and services our brands are known for.”
With more than 20 years of experience across Unified Brands and Electrolux Professional Group, Edwards has held a wide range of roles, including Design Specialist, Randell Product Manager, Chain Account Sales Manager, and, most recently, Director of Sales, National Chain Accounts.
His proven track record includes leading several successful large chain projects and making significant contributions across multiple business units.
Edwards’ industry knowledge, strategic sales experience, and ability to foster strong partnerships position him well to accelerate growth and deliver value across the general market segment.
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