USA | Kellanova is on track to remove FD&C colours from its US K-12 foods offered in schools by the 2026/27 school year and from its retail foods by the end of December 2027.
It has been on a continuous journey to give consumers more of what they want and less of what they don’t. This includes foods with lower sugar, sodium, and saturated fat, as well as innovative foods with more fibre, protein, and micronutrients.
Over the years, Kellanova has heard consumers’ preferences regarding artificial ingredients and taken action, making notable progress in reviewing colour ingredients and adjusting its recipes.
Today, 80 percent of its North American retail foods and 95 percent of its K-12 foods are already free of FD&C colours.
Each of its North American categories already includes foods free of artificial colours.
- The entire Eggo frozen waffle and pancake line is free from artificial colours and flavours.
- The Nutri-Grain bars and snacks are free of artificial colours.
- The RXBAR brand is free from artificial colours, flavours and preservatives.
- Club crackers and Toasted crackers are free of synthetic colours.
- Many of the Morningstar Farms foods, such as the burgers, dogs, meal starters and appetisers, do not contain artificial colours.
For the remaining portfolio, Kellanova has continued to actively seek alternative ingredients that deliver the taste and texture our consumers expect. It has aimed to meet the needs and preferences of its consumers with diverse choices that never compromise on quality and food safety.
