USA | General Mills announced plans to remove certified colours from all its U.S. cereals and all K-12 school foods by summer 2026.
For nearly 160 years, General Mills has been providing families with quality, great-tasting products across its beloved portfolio of brands. Additionally, the company will work to remove certified colours from its complete U.S. retail portfolio by the end of 2027.
This change impacts only a small portion of General Mills’ K-12 school portfolio, as nearly all its school offerings are made without certified colours. Similarly, 85 percent of General Mills’ full U.S. retail portfolio is currently made without certified colours.
“Across the long arc of our history, General Mills has moved quickly to meet evolving consumer needs, and reformulating our product portfolio to remove certified colours is yet another example,” said Jeff Harmening, chairman and CEO, General Mills.
“Today, the vast majority of our foods are made without certified colours, and we’re working to ensure that will soon apply to our full portfolio. Knowing the trust families place in us, we are leading the way on removing certified colours in cereals and K-12 foods by next summer. We’re committed to continuing to make food that tastes great and is accessible to all."
For decades, General Mills has demonstrated its reformulation capabilities, delivering products that delight consumers and meet the changing needs of the landscape.
General Mills is the leading provider of whole grains to Americans, with notable efforts including industry-leading sugar reduction work across General Mills’ K-12 school portfolio, doubling vitamin D in General Mills’ cereals in 2023 to help close nutritional gaps, and reducing sodium by 20 percent across key product categories since 2019.
General Mills has always been ahead of the curve when it comes to serving with purpose, and this is just the next step in continuing to make food the world loves.
