AUSTRALIA | Perfection Fresh has partnered with Detpak to launch a new eye-catching strawberry punnet, combining standout shelf appeal with smart, functional design.
Rolling out in Coles from July, the new 240g punnet features ventilation holes to maximise freshness, showcasing premium strawberries in a format that’s both practical and visually striking, featuring three large viewing windows that let shoppers inspect the fruit from the top and bottom.
Detpak Business Manager Christian Bell said the new strawberry packaging would be a leader in the transition from plastics to fibre-based packaging in Australia’s fresh produce industry.
“As our LaunchPad capabilities grow, we’ve also been able to create and further develop fibre-based solutions which outperform the plastic alternative when it comes to shelf life performance,” said Bell.
“Keeping that in mind, we worked with Perfection Fresh to highlight what was important – their fresh strawberries – and we know consumers instinctively check the bottom of the punnet to see how the fruit looks. So we designed a punnet that shows off the fruit from every angle. It’s an elegant solution that looks great, packs efficiently, and supports the quality of the strawberries from packhouse to shelf.”
Designed by Detpak’s Research & Development team at its LaunchPad facility, the Perfection Fresh Signature Premium Strawberry Punnets are primarily made from sturdy, recyclable board and enable easier hand-packing, storage and transportation.
The Signature Premium Strawberry Punnets blend form with function by reducing plastic by 87 percent, while also featuring a unique locking mechanism to keep fruit secure.
Perfection Fresh is one of Australia’s leading suppliers of fresh produce to the retail sector and has collaborated with Detpak and its LaunchPad team on other packaging initiatives, such as its grape bag, which has helped reduce unnecessary plastic use.
Luke Gibson, Chief Marketing and Innovation Officer at Perfection Fresh, said the design was led by consumer behaviour and a clear ambition to hero the fruit itself.
“With our new Signature Premium Strawberry Punnets, we can highlight the premium quality of produce inside the packaging, while creating a new standard of messaging through graphics and design that simply cannot be achieved with plastic containers,” said Gibson.
“Our strawberries really are the heroes on the shop shelves, and we can show that we have a premium product that has a new and modern look and feel to it.”
The Signature Premium Strawberry Punnet was launched at Australia and New Zealand’s largest horticulture conference and trade show at Hort Connections, with the first in-store trials kicking off soon after.
