Arla Foods Ingredients will introduce a new protein soda concept at Vitafoods Europe.
Consumers are increasingly seeking functional beverages that support active, balanced lifestyles. In the past year alone, this has seen almost 20 percent reduce their consumption of traditional carbonated drinks, with over 60 percent citing health as the primary reason.
Arla Foods Ingredients’ protein soda concept is a tailored response to the “better-for-you” soft drink trend. It provides 10g of protein per serving with zero sugar. It features Lacprodan BLG-100 to deliver the nutritional power that consumers demand while offering manufacturers the flexibility of hot and cold processing.
Compared to standard whey protein, Lacprodan BLG-100 contains more essential and branched-chain amino acids necessary to support muscle maintenance and growth. Its protein content also supports satiety, appealing to increasing consumers interested in weight management.
“Our exciting new protein soda concept meets the needs of consumers keen to switch out sugary beverages for thirst-quenching, healthier options," said Sarah Meyer, Head of Sales Development, Performance Nutrition, at Arla Foods Ingredients.
"Lacprodan BLG-100’s outstanding purity ensures the refreshing, water-like viscosity, clarity and clean taste these consumers love. This enables brand owners to set a new quality standard for protein-enriched soft drinks, including those positioned around physical activity.”
Exhibiting at Vitafoods Europe, Arla Foods Ingredients will also showcase three additional concepts:
The Essentials Protein Bar, featuring Lacprodan SoftBar & Capolac. Rich in whey protein and calcium, with a high-fibre wholefood base and no added sugar, it remains indulgently soft throughout shelf life
The Refreshed in Seconds beverage is a ready-to-mix protein powder with quick foam breakdown. It is made with Lacprodan ISO and RefreshShake whey protein isolate. This refreshing shake is ideal for post-workout recovery.
Lacprodan MicelPure micellar casein isolate – the functional choice for health and medical foods. Providing high-quality, native milk protein, it has a mild, milky taste and low viscosity at high protein concentrations, with excellent heat stability and process flexibility.
