VentureFruit has announced the successful negotiation of an agreement between local Hawke’s Bay breeders, Plant IP Partners, and the Mt Erin Group to license a new apple variety.
Mt Erin Group, a well-established apple growing and marketing organisation in Hawke’s Bay, had their orchards severely impacted by Cyclone Gabrielle in February 2023.
As the business worked through its recovery plans, it actively sought a new premium apple variety to support its long-term vision and growth.
Morgan Rogers, General Manager of VentureFruit, said Mt Erin’s determination to build back stronger and its commitment to producing high-quality apples for consumers worldwide made it an ideal licensing partner for MAC12.
"Over the past two years, the Mt Erin Group has shown incredible resilience and dedication to New Zealand’s apple industry, focusing on recovery and investing in their business to emerge stronger than ever. We are delighted to collaborate with them on this exciting new apple variety and support their recovery plans," said Rogers.
Currently known by its varietal name, MAC12, it has been the first apple from a local breeding programme co-partnered by VentureFruit and Plant IP Partners. The programme has tested new apple varieties across growing regions throughout New Zealand to identify unique new varieties with global appeal.
Des Wilson, Director of Mt Erin Group, echoed this sentiment, noting that searching for a new variety had been a priority for the past couple of years.
“MAC12 came along at the perfect time. Cyclone Gabrielle left us with a lot of bare land; out of adversity came this amazing opportunity. This variety suits our brand of exceptional quality, and we are very excited about its future,” said Wilson.
VentureFruit is the exclusive commercialisation agent for the varieties from the programme, focused on finding the best genetics for the best outcomes. MAC12 has shown great promise due to its high yield and excellent storability.
“This radiant red apple is balanced, crisp and refreshing, with unique, intense notes of lychee. We believe it has the potential to become a favourite amongst both growers and consumers and stand out in a highly competitive environment," added Rogers.
"Our goal is to create new, high-quality apple varieties that meet growing and market needs. We prioritise what consumers want in an apple, such as taste and appearance, while also considering how well the apples grow.”
Working with high-calibre breeding partners in key growing regions globally means that VentureFruit can offer tailored solutions for local growers.
While the variety has not been commercially released and the plant material is not yet available for purchase, Mt Erin Group will manage the growth, sales and distribution for MAC12.
The fruit, marketed under a yet-to-be-determined brand name, will be available for domestic consumers from 2028 onwards.
More local New Zealand news here
