ST. LOUIS | Purina has launched Pet Power, a new activation that helps pets and their owners produce renewable electricity together.
Pet Power has a walkway that produces renewable electricity using technology created by Pavegen. The company has developed innovative flooring technology to harness pets' natural energy and raise awareness about the power of renewable electricity.
Each step taken by pets and their owners will produce about three joules of electricity.
"At Purina, we've always looked to pets for inspiration to drive our actions, and now, inspired by their boundless energy, they're helping us demonstrate the power of renewable electricity," said Tiffany Gildehaus, senior manager of environmental sustainability at Purina.
"The Pet Power activation is a small symbol of the importance of renewable electricity to Purina's sustainability strategy."
Turning the movement of people and their pets into renewable electricity is a first-of-its-kind use of the Pavegen technology, aligning with Purina's ongoing efforts and commitment to creating a more sustainable planet for pets and the people who love them.
Ninety-five percent of Purina's electricity comes from solar and wind power investments to help make the food that powers pets. Purina will achieve 100 percent renewable electricity by 2025 across its factory network and corporate offices.
As part of Nestlé's Net Zero roadmap, Purina has also contributed to a global target of net-zero greenhouse gas emissions by 2050 by designing more packaging for recycling and reducing water consumption in factories.
"At Pavegen, our goal is to use technology to inspire," said Laurence Kemball-Cook, CEO and Founder of Pavegen.
"We are thrilled that Purina is using our kinetic technology to bring pets and people together to create renewable electricity in such an innovative way."
The Pet Power walkway will be showcased at major pet-friendly venues in St. Louis through the end of September. The first stop is Bar K St. Louis.
Other stops include Purina Farms and events like the Great Forest Park Balloon Race and the APA Canine Carnival. The walkway will capture the energy of thousands of pets and people, collected in batteries that Purina will donate to the APA Adoption Center.
