SOUTH ASIA | Unilever has agreed to sell its water purification business, Pureit, to A. O. Smith, a leading global water technology company.
Pureit offered various water purification solutions in India, Bangladesh, Sri Lanka, Vietnam, and Mexico, among other countries.
“The sale of Pureit marks another milestone on our journey to evolve our portfolio towards higher-growth spaces, in line with our Growth Action Plan,” said Eduardo Campanella, President of Unilever Home Care.
“Pureit provides essential water purification solutions to millions of loyal consumers, and I am confident the brand will thrive further under the ownership of A. O. Smith.”
Kevin J. Wheeler, A. O. Smith’s chairman and chief executive officer, believed that adding Pureit would strengthen the company's leadership position as a global supplier of premium water treatment products and double its market penetration in South Asia.
“The acquisition will also support our corporate strategy by enhancing our premium product portfolio and distribution capabilities,” said Wheeler.
Pureit’s culture of innovation, strong brand recognition and dedication to customer service will be an excellent addition to the region's premium brand positioning and broad product portfolio.
The transaction is subject to customary closing conditions, and Unilever will continue to manage the business until the transaction is completed.
