Eagle Eye, a top SaaS business that provides loyalty, promotions, and marketing solutions for retail, travel, and hospitality brands, has introduced EagleAI. This AI-powered modular data science solution is customer-centric and designed for the grocery and retail sectors.
EagleAI is aimed at helping retailers and grocers worldwide meet their customers' individual needs, optimise promotional spending, increase ROI, and enable one-to-one engagement that drives customer loyalty.
By streamlining connecting and organising customer data across touchpoints using advanced machine learning and AI, it creates uniquely personalised offers for customers instead of selecting the "best fit" offers based on a limited number of options.
"At Eagle Eye, we're committed to powering the personalised marketing revolution and launching EagleAI represents a significant step on that journey," said Tim Mason, CEO of Eagle Eye.
"We believe that personalisation is the retail version of the Golden Rule - treating people as they would like to be treated - and with EagleAI, retailers can put this into practice in a real, scalable, efficient way."
EagleAI's data science is powered by machine learning algorithms considering factors like product affinity, shopping predictions, promotional responsiveness, budgetary controls, and more.
The algorithms work together to create and target suitable offers to the right individual. This creates the ability to build personalisation at the individual level and execute it at scale. The combination of creating offers for individuals and the ability to execute them in real-time and at scale makes EagleAI unique – and powerful.
Eagle Eye developed EagleAI after acquiring Untie Nots, a Paris-based SaaS company with extensive and proven AI capabilities, in early 2023.
Leveraging the expertise of the Untie Nots team, the power of the Eagle Eye AIR platform, and Google Cloud technology such as Vertex AI, EagleAI is a standalone solution under the umbrella of the Eagle Eye Group.
"Our vision for EagleAI is to empower businesses to personalise the end-to-end customer experience while maximising ROI," said Zyed Jamoussi, co-founder of Untie Nots.
"We're giving retailers the capability to manage the full complement of promotional, loyalty, and media investments for every individual customer across every business unit."
According to McKinsey data, 71 per cent of consumers expect personalisation, and 76 per cent are frustrated when they don't get it.
By optimising customer communications and putting customers at the centre of decision-making by understanding their needs and crafting relevant offers and marketing, EagleAI helps create more rewarding connections and deeper relationships between retailers and their customers.
