Tecnotree has announced a new multimillion-dollar deal with Umniah, a telecom solutions provider in the MENA region with millions of subscribers. With this project, Tecnotree aims to integrate AI into BSS customer engagement services for the operator.
This deal involves implementing a complete BSS stack and the Tecnotree Sensa Intelligence platform, allowing AI to function across business workflows.
Umniah is looking to upgrade its current CRM system with a new CX implementation via this project, which will focus on enhancing NPS, reducing churn, and increasing ARPU.
"With customer expectations for seamless, personalised experiences at an all-time high, this platform aims to surpass these demands by providing an in-depth perspective of customer interactions," said Faisal Qamhiyah, CEO of Umniah.
"Umniah envisions a future where its corporate clients excel in understanding and meeting their customers' dynamic needs, driving them towards sustainable growth and success in the digital age."
Tecnotree will deploy Sensa AI-embedded BSS applications as part of the agreement, streamlining the AI development lifecycle and driving faster time-to-value across products.
The Sensa AI-embedded BSS applications will include several features, such as product catalogues, digital self-care and customer management, catalogue-driven order management, demand generation through omnichannel campaigns, configurable integration with leading social networks, lead and funnel management, enterprise workforce management with business process orchestration, business intelligence, and analytics capabilities, enterprise and consumer service request management, partner management, E-Shop (marketplace) & B2B self-care portal.
"Our digital BSS stack embedded with Tecnotree Sensa AIML capabilities will enable the customer to improve business agility and respond faster to market dynamics while humanising experiences and empowering customer journey lifecycle with Sensa hyper-personalisation," said Padma Ravichander, CEO of Tecnotree Corporation.
The collaboration marks a significant stride for Tecnotree in artificial intelligence, reinforcing its commitment to enhancing digital services that create business differentiation.
