Expanding beyond meal kits and ready-made meals, online retailer My Food Bag is adding a range of new products and recipes that customers can add to their orders.
The company announced it plans to expand its range to 75 products within the next few months, including more than 20 sometimes hard-to-find New Zealand products and recipes.
The range will eventually cover pantry staples, go-to baking mixes, dessert kits, healthy breakfasts and sides, gourmet local cheeses, meats and ready-made meals. My Food Bag’s own sauces and spices will soon be available for one-off purchase as well.
“This is our first significant step outside of weeknight meals and signals our move beyond ‘What’s for dinner?’ towards providing more delicious food solutions for our customers across more meal occasions,” explained My Food Bag CEO, Kevin Bowler.
“It gives us the ability to offer new exciting products to our current customers and enter new food categories by leveraging our existing business model and platform. The launch is part of our pipeline of growth opportunities to expand further into the $37 billion New Zealand retail food sector.”
Boutique brands will also be included in the line-up, such as Chilli Oil from House of Dumplings, and Culley’s Hot Sauces.