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A new cider brand called Zeden Cider has launched with a promise to help New Zealand achieve its goal of being predator free by 2050, with a vision to see it become the paradise on earth it once was.

Bay of Plenty local Bevan Wait is the lead co-founder of Zeden Cider, alongside Leon McDonald and Chris Durney. The three are also co-founders of Ranga alcoholic ginger beer, which was launched in early 2012 and is now the country’s top selling alcoholic ginger beer. Ranga recently brewed its one millionth litre and the brand has seen a 78% growth in sales over the Covid-19 period. It is also now being brewed under licence by Weston’s Cider in the UK.

With Zeden Cider made from crisp East Coast apples and Hawke’s Bay feijoa, as well as being brewed in Gisborne, the donations they make will be helping to support this project within their own backyard. Zeden Cider are excited to have just made their first official donation of $1,000 to Forest & Bird this month.