A Western Australia start-up has launched the nation’s first 100 percent recyclable, resealable, and glassless way to enjoy wine absolutely anywhere.
Founders Mike Davies and Kim McKee of Greenskin Wine have launched 750ml plastic soft pouches which take less than 20 percent of the energy needed to produce a normal glass wine bottle. The empty pouch also weighs less than 60 percent of a bottle making it more efficient to ship in terms of emissions.
The pouches are sold online in cartons of six, each including a prepaid mailer bag so consumers can return the empty pouches to Greenskin’s recycling partner, RedCycle in a closed-loop solution.
“We knew we weren’t the only wine lovers embarking on land and sea adventures who find traditional bottles heavy, bulky, breakable, and very inconvenient to dispose of during and at the end of your adventure,” said Davies.
“After storing, carrying, drinking, and disposing of more than our fair share of glass bottles, we wanted to create a product that was not only better suited to the great outdoors but kinder to it. Going glassless was our answer.”
Davies and McKee selected high-quality, small runs of wine from respected Western Australian wine producers for their first offering to the market, understanding that key to the success of the pouch concept was ensuring the wine inside was of high quality.
“We are mindful of the damage that could be done by filling a new packaging format with sub-standard wine and have been careful not to take that risk,” said Davies.
The initial Greenskin Wine pouch-packed range comprises Sauvignon Blanc Semillon, Chardonnay, Rose, Pinot Noir, Syrah and a Cabernet Merlot sourced from WA.