‘Touch’ Expiry Label Helping Reduce Food Waste in the UK

Mimica Touch is a temperature-sensitive cap or label that indicates food freshness.

In the UK alone, 60 percent of the food that is thrown away is still edible, despite the best before date.

By using innovative technology, Mimica Lab has developed a label filled with a gel substance that decomposes at the same rate as the food product.

The label goes from smooth to bumpy at the same pace the food spoils.

The label was designed to help reduce food waste, as the UK throws away seven million tonnes of food and drink annually, costing the average UK household £470 a year.

Mimica is using its labels on juice, milk bottles and meat packs.