The Board of New Zealand Apples and Pears (NZAPI) has appointed Danielle Adsett as Chief Executive.
Her appointment reflects her deep knowledge of the pipfruit industry and her future-focused vision for the organisation, its members and the sector.
As Market Access Manager for six years and Acting General Manager since December 2025, Adsett has provided strong, steady leadership, clear direction, and continuity for the organisation.
NZAPI Chair Andrew Gibbs said the Board was unanimous in its decision after a rigorous recruitment process.
“Danielle’s clear vision for the industry, leadership capability, and deep, long-term dedication to the sector were evident throughout the process and made her the standout candidate,” said Gibbs.
“We look forward to working with Danielle and the team to deliver further benefits for our members and New Zealand as a whole.”
The announcement comes at a key moment for the industry, which achieved more than a billion dollars in exports for the first time in 2025, following several challenging seasons marred by weather events and COVID-19.
Adsett said she was honoured with the appointment and was committed to this sector.
Our growers are passionate, innovative and resilient, and they produce the world’s best apples.
“I am proud and excited to have the opportunity to support the industry, to advocate on their behalf as we seek to double exports and to work alongside a phenomenal team at NZAPI, who are all equally as committed to our members’ success," she said.
The Board also acknowledged the tireless work and commitment of former Chief Executive Karen Morrish, who departed at the end of 2025.
"Karen worked tirelessly in the time she was with us, and we know her experience and leadership left NZAPI and its team in a strong position,” said NZAPI Director Lesley Wilson.
“We are grateful for her dedication and for the outstanding team of specialists she helped recruit, build and nurture.”
Danielle Adsett, NZAPI CEO Credit: Tom Allan
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