USA | Prinova will showcase its functional nutrition capabilities in great-tasting concepts targeting consumer trends at SupplySide Global.
Research by the premix, blends, and contract manufacturing specialist shows that 53 percent of consumers cite great taste as the primary influence on purchase.
Backed by Prinova’s turnkey contract manufacturing capabilities, the SupplySide Global concepts combine flavours with function and branded ingredients to demonstrate how manufacturers can develop innovative products that address key consumer trends. They include:
- Peach Mango Clear Whey RTM beverage – With 85 percent of consumers saying they plan to increase protein intake from 2024, this light and refreshing clear whey concept taps into the trend for clean-tasting. These protein-packed options deliver functionality without heaviness.
- Chocolate Vegan Protein Blend RTM beverage – This concept includes Prinova’s Microfuse Pea Protein, a high-quality, premium-sourced, micronised pea protein that delivers excellent solubility, smooth mouthfeel and a clean plant-based profile. A great option for vegan or flexitarian consumers, as 58 percent of consumers who increased plant-based consumption did so to have a healthier diet, seeking both performance and indulgent chocolate flavour in a ready-to-mix format.
- Cocoa Enhanced Brownie – A rich, indulgent brownie featuring Prinova’s Cocoa Enhancer, which intensifies cocoa flavours while enabling up to a 30 percent reduction of cocoa in most applications. This delivers both cost savings and sustainability benefits without compromising on taste.
- Paloma RTD Energy Drink – A refreshing, mocktail-inspired energy beverage formulated with Prinova’s cutting-edge Enhanced Energy Blend. Designed to fuel body and mind, the blend combines caffeine, Panax ginseng extract, L-carnitine, and guarana seed extract to support increased energy, mental focus, and endurance. Inspired by the growing sober-curious movement highlighted in Prinova’s trends research, this alcohol-free innovation offers a sophisticated and functional alternative to traditional beverages.
“SupplySide Global is the perfect stage to demonstrate our ability to help our customers turn emerging trends into successful market-ready products. For example, in the protein industry, consumer trends are driving innovation in new end-use market applications, and new protein ingredient technologies are often required," said Dan Force, Vice President of Innovative Products at Prinova.
"Prinova is partnering with protein ingredient manufacturers, third-party R&D facilities and contract manufacturers to optimise new protein ingredients to meet the growing needs of the market. We’re also opening this network to our customers to fast-track commercialisation and help keep pace with the trend. SupplySide Global becomes the venue where all these elements of the supply chain can come together.”
