UK | Nestlé has been a part of life in the UK since the 1860s.
To celebrate this rich heritage, Nestlé has launched its new ‘Good for Britain, Good for the Future’ campaign, which shines a light on its deep-rooted connections to communities across the country.
The campaign spotlights the people who make Nestlé what it is today – generations of skilled factory teams, farming families who have supplied British milk for decades, and local communities who have grown up alongside its sites across the country.
The campaign showcased Nestlé’s commitment to UK manufacturing excellence, British farming, and local communities. Two hero videos will highlight Nestlé’s commitment to manufacturing in the UK, focusing on its most recognisable brands: KitKat and Nescafé.
Nestlé’s partnership with Reach includes a five-part content series that brings to life stories about communities, British farming, manufacturing, skills, and heritage.
“At Nestlé, we are incredibly proud of our heritage in the UK - from the raw materials we source from British farmers to our skilled teams who bring their passion to some of the nation’s best-loved brands,” said Richard Watson, CEO of Nestlé UK & Ireland.
"This new campaign is our way of celebrating the colleagues, communities, suppliers and customers behind our products, without whom our much-loved brands wouldn't thrive. We also want to focus on the future, to build connections and demonstrate our long-term commitment to Britain."
At the heart of the campaign is a celebration of the shared pride and purpose that connects Nestlé and local communities, told through the real stories of the people behind the brands.
