USA | Nestlé USA has shared its timeline to fully eliminate FD&C colours in its U.S. food and beverage portfolio by mid-2026.
Over the last decade, the company has been actively removing synthetic colours from its products and working to identify alternative solutions in recipes where they are still used. The work is scheduled to be completed within the next 12 months.
This effort is part of the company's ongoing commitment to provide consumers with a range of high-quality, nutritious foods and beverages that reflect the diversity and choices that they want.
“Consumers enjoy a wide variety of foods and beverages as part of their daily diet. They want choice and value shaped by a dynamic – and highly personal – combination of nutrition, quality, price and convenience,” said Marty Thompson, CEO of Nestlé USA.
“Whether it’s an easy and nutritious family meal, an occasional snack, or a satisfying cup of coffee, we are always looking for different ways to offer great-tasting, compelling choices for our consumers. As their diverse dietary preferences and nutritional needs evolve, we evolve with them.”
Nestlé USA’s team of chefs and culinary experts crafts its recipes with a keen focus on the quality of the ingredients used, adhering to strict standards. Recipes have been refined over the years, expanding choices, incorporating nutrient-rich ingredients, adding more low and no-sugar choices, and removing unfamiliar ingredients.
“Serving and delighting people is at the heart of everything we do and every decision that we make. We have been doing so for over 100 years, and that longevity is built on an unwavering commitment to understanding our consumers, adapting to their evolving expectations, and meeting their immediate needs, but with a future-focused approach."
Nestlé USA remains committed to providing consumers with affordable, high-quality food and beverages.
