Fonterra is piloting a new digital sales channel, MyNZMP Link.
This secure and intuitive e-commerce platform gives customers from across the US and Europe access to NZMP ingredients directly from regional warehouses.
The platform creates another way for the Co-op to help customers purchase ingredients, as it continues to innovate in serving customers in a rapidly evolving marketplace.
Customers in Europe can now purchase the Co-op's Heerenveen whey protein concentrate and lactose on the platform, while US customers can access caseins, caseinates, whey protein concentrates, and milk protein concentrates.
Developed in partnership with Nui Markets, the platform was selected after customer research in both regions identified the need to deliver a new digital solution to provide superior service for all customers, particularly those looking for self-service and immediate information on pricing and supply options. It also allows them to secure volumes up to 12 months in advance at competitive prices.
The pilot is scheduled to run until mid-2026, during which time the platform will be continuously measured against various metrics and customer satisfaction rankings.
Featuring 15-minute auctions where customers submit their own supply requests and price offers for the Co-op to review, the MyNZMP Link platform uses weekly tenders, fixed price listings, and bid/counter-offer negotiations.
The platform currently offers eight ingredients, including lactose, whey protein concentrate, milk protein concentrate, caseins, and caseinates. Five more ingredients, including high-fat whey protein concentrate and additional specifications of caseinates and lactose, are planned.
Thirteen customers have already joined up, showing strong initial adoption. Initially targeting Fonterra’s customers who are well suited to digital self-service, the platform is already finding appeal to a broader range of the Co-op’s customers.
The platform's focus remains on growth across the EU and the USA, after which decisions about further regions will be considered.
