The blue economy has gained increasing attention as a sustainable way to balance economic growth with ocean health.
Jodie Kuntzsch, CEO of Moananui, a partner-led organisation dedicated to fostering the blue economy, explained the concept in simple terms.
"The blue economy aims to transition the maritime economy beyond business as usual and embrace the idea that economic growth and ocean health are entirely compatible, if not necessary for long-term sustainability. For us, improving ocean health is fundamental to achieving economic and social gains,” said Kuntzsch.
She also cited the Sustainable Seas National Science Challenge, which defined it as marine activities that generate economic value while delivering environmental, social, and cultural benefits.
Moananui’s long-term goal has been to ensure intergenerational well-being and prosperity through a flourishing blue economy. The organisation has also leveraged economic activity and infrastructure in the Nelson-Tasman region, the largest and fastest-growing blue economy in New Zealand.
"We bring together businesses and institutions across maritime sectors to help them grow their enterprises while creating economic and social value and improving ocean health."
According to Kuntzsch, the Westpac report underscored its significant growth potential. However, she acknowledged that businesses need to adapt their models as the environment changes, not only through innovation but also by investing in sustainable outcomes.
"A 'perfect' blue economy may not exist, as every human activity has some level of impact, but by continuously evolving business models, investing in sustainability, and fostering collaboration, we can ensure economic growth and environmental stewardship go hand in hand."
When asked how ocean health is defined and balanced with economic growth, Kuntzsch highlighted the importance of tailored solutions.
"That’s a great question, and it’s unique to every circumstance, company, and activity in the marine environment.”
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