Swisslog Appoints Sven Borghoff As New Head of Sales – EMEA Central

Swisslog appoints Sven Borghoff as New Head of Sales - EMEA Central

Swisslog has announced the appointment of Sven Borghoff as Head of Sales - EMEA Central.

In this role, Sven Borghoff will be responsible for sales operations in Germany, Austria, Belgium, the Netherlands, and Luxembourg.

With more than 20 years of experience in the intralogistics industry, he will play a key role in further developing sales in the region.

"I am proud to rejoin the Swisslog team having worked in the sales team previously – especially in our 125th anniversary year. Together with my teams across EMEA Central, we will execute our strategy with determination and shape the future of sales in our region,” said Borghoff.

“Our focus is on supporting customers as well as logistics consultants with the ambition of being a success booster during the concept and sales phases, while further strengthening Swisslog as a reliable long-term partner.”

Borghoff will report directly to Markus Kirchhoff, Senior Vice President of Sales and Accounts EMEA. Born in Beckum, Germany, Borghoff has worked for over five years in the USA and is a passionate triathlete.

“I am delighted that Sven is stepping into this role. With his experience and deep market expertise, he will help us achieve our growth objectives," said Markus Kirchhoff.

Swisslog delivers data-driven and robotic solutions for logistics automation alongside reliable, modular service concepts. Collaborating with forward-thinking companies, the company has committed to setting new standards in warehouse automation to provide future-proof products and solutions.