T&G and WinCommerce have signed a memorandum of understanding (MOU) to grow sales of T&G’s premium ENVY-branded apples in Vietnam by 50 percent over the next two years.
The companies, which have worked together for over eight years, signed the MOU in Ho Chi Minh City with New Zealand’s Prime Minister, the Right Honourable Christopher Luxon.
The agreement will increase sales of T&G’s premium ENVY branded apples by 50 percent over the next two years by increasing ranging in the majority of WinCommerce’s nearly 4,000 stores, along with enhancing investment in promotions and sampling to connect more consumers with ENVY branded apples.
T&G Global’s CEO, Gareth Edgecombe, said that Vietnam has been a key growth market for the company, and this MOU further strengthened its partnership with WinCommerce.
“Over the last five years, our premium ENVY branded apples have grown significantly in market share, and today, with 40 percent of the segment, it is the leading premium apple brand in Vietnam,” said Edgecombe.
“As part of our Asia growth strategy for ENVY, we are focused on further growing consumer demand in Vietnam. This MOU with WinCommerce reflects our shared ambition for more consumers to have greater access to delicious, high-quality, year-round, premium apples.”
T&G’s ENVY branded apples are one of the real success stories of New Zealand’s horticulture sector.
Developed by the company’s partners at New Zealand’s Plant & Food Research in 2008, they have been grown by T&G and its network of independent New Zealand growers and are licensed to growers in over 13 countries.
With 70 percent of Vietnam’s premium ENVY branded apples grown in New Zealand, this MOU will deliver increased export revenue to New Zealand and support the growth of the regional and national economy.
"At WinMart supermarkets and WinMart+/WiN stores, we prioritise offering a wide variety of options, ensuring that Vietnamese consumers have access to the highest quality products, whether sourced locally or internationally,” said Nguyen Thi Phuong, CEO of WinCommerce.
“ENVY branded apples are becoming increasingly popular and chosen by many consumers, thus demonstrating the tremendous potential of the Vietnamese market. The partnership between WinCommerce and T&G demonstrates our commitment to providing customers with high-quality apples.”
The Prime Minister of New Zealand, the Right Honourable Christopher Luxon, said this MOU will help boost export growth.
“We have an ambitious goal to double exports by value within the next ten years, and our world-leading food and fibre sector, and the innovation and productivity that underpins it, is critical to delivering this. This MOU between T&G and WinCommerce will contribute to realising this goal,” said Luxon.
T&G’s portfolio of apples has been sold in Vietnam for over 15 years, with the company establishing its office in Ho Chi Minh City in 2019. Today, T&G’s apples represent 19 percent of the total apples imported from New Zealand.
