Millennials are the drivers behind the growth of the cider market, with the expansion of the market also calling into action the demand for safe packaging across multiple industries. Globally, the market is anticipated to reach US$5.1 billion by 2033, with an annual compound growth rate of 5.3 percent.
Reducing unit sizes for cider packaging has created more consumption opportunities for the market globally, and the presence of premium brands has increased the demand for premium-quality cider packaging. Consumers' growing social and environmental consciousness supports this premium quality demand, where sustainability is a driving concern and point of difference that manufacturers and brands can do to appeal to a broader consumer base.
Secondly, the lower alcohol content of cider has driven the packaging market as a natural consequence of consumers' increased inclination to invest in their holistic well-being following the pandemic. This has increased the demand for low-to-no alcohol options, such as cider, pushing these categories into spaces of incredible growth opportunity.
Premium packaging is also in demand partly for its status symbol, as it is associated with higher beverage quality and taste.
Coupled with the expansion for premium, sustainable packaging within the market, there has also been significant growth in technological advancements and innovations, one of which is water-based coating technology. This innovation has seen rapid popularity for its environmentally friendly, tasteless, odourless features, and it decreases spring water usage within the industry.
One aspect that may hinder the industry is strict laws and policies governing alcoholic beverages globally, as these continue to change and can potentially restrain the growth of the worldwide market over the next decade.
Europe is anticipated to be at the forefront of the cider packaging market, with a share of 34 percent in 2023. The market has focused on innovative packaging to make products more appealing. The launch of low-calorie and craft cider in Europe is expected to reinvigorate demand for new, dynamic cider packaging products.
The North American market is projected to register strong growth shortly, with a share of 27.0 percent in 2023, because of an increasing number of people buying cider in the region and a desire for bottled alcoholic beverages.
The global market is highly competitive, leading competitors to develop innovative products and new strategies in the packaging world. Vendors in cider packaging are coming with bottles prepared with a high barrier coating technology to upturn its shelf life and minimise the risk of saturation.
