Arable, the leader in crop intelligence, announced that it was recognised as the 2023 Water Monitoring Solution of the Year by AgTech Breakthrough.
AgTech Breakthrough is the premier market intelligence organisation that recognises leading companies, technologies, and products globally AgTech market. This latest accolade reinforces Arable’s commitment to advancing sustainable agricultural practices through powerful, data-driven insights.
With climate change intensifying droughts worldwide, water scarcity immediately threatens agriculture. At the same time, population growth is driving up food demand. This supply-demand gap is only expected to grow, demonstrating the urgent need to maximise water use efficiency through precision irrigation.
Arable’s water monitoring functionality eliminates uncertainty by determining optimal irrigation timing, accurately assessing the required water volume to maintain ideal soil moisture levels and manage crop stress, and precisely recording the water applied.
“We are truly humbled to be recognised for our efforts to solve one of agriculture’s most pressing challenges,” said Jim Ethington, CEO of Arable.
“This award validates our vision of a future where every farm has the data to optimise water use. Our team is inspired to continue developing innovative solutions that empower growers to achieve more with less.”
This is Arable’s third consecutive AgTech Breakthrough award win. It was named ‘IoT Monitoring Solution of the Year’ in 2021 and ‘Crop Monitoring Solution of the Year’ in 2022. This recognition further affirms Arable’s proven track record of delivering excellence and innovation for agriculture.
“Arable’s innovative solution is our ‘Water Monitoring Solution of the Year’ as it takes water monitoring to the next level,” said Bryan Vaughn, managing director AgTech Breakthrough.
Vaughn continued that real-time, in-field water monitoring is essential for optimising agricultural irrigation practices. The insights provided by Arable make it possible to optimise irrigation strategies, aligned with the urgent need for sustainable water management and maximising the potential of every precious drop.
Arable is currently employed by some of the world's leading farming enterprises, providers of agricultural inputs, food and beverage companies and research organisations. The company's integrated hardware and software suite delivers unparalleled insights, helping customers enhance productivity and sustainability while ensuring robust economic value throughout the food supply chain.
