Industry predictions are that the yoghurt packaging market will hit a whopping $39.22 billion by 2033.
The younger generation is all about packaged food products, and that's helping to drive the yoghurt packaging market. With health concerns rising, there's an increased demand for better packaging materials to prevent contamination and adulteration. These innovations range from retro dairy containers to kid-size greek yoghurts and other launches for a kid version of an adult brand for a younger consumer. No longer just a breakfast food, yoghurt has successfully moved across the divide, and brands are including savoury-styled yoghurts as a popular addition to main meals.
The good news is that the trend towards biodegradable and sustainable packaging materials is rising, which is a plus for the planet. Pouches and bottles are where it's at when it comes to yoghurt packaging, as consumers are all about the squeeze and drinkable formats.
With the continued demand for delicious and high-quality yoghurts, manufacturers are experimenting with new ways to attract consumers. Packaging design is one way to reinvigorate a brand, leading to extending product quality and longevity.
Some brands are ditching plastic packaging with alternatives to reduce environmental impact, which enables them to classify their product as premium. Smart packaging has allowed consumers to scan a product's unique digital code, which can help them access more information about the product.
Chobani innovates with the use of paper cups.
Chobani, for example, transitioned from plastic to paper-based cups for its single-serve oat blend yoghurt, with a paper cup that is 80 percent paperboard, which can handle the temperature changes and moisture while keeping the product fresh. Other brands have also developed or are developing smart and sustainable packaging, reducing environmental harm but maintaining a quality product.
E-commerce is also shaking things up in the yoghurt packaging industry. With the increasing popularity of e-commerce and DTC brands, personalised packaging is becoming easier to offer. It is achieved through various methods, including online customisation tools and handwritten notes. With faster delivery times, getting yoghurt to customers quickly and efficiently is easier than ever. North America and Europe are the big players in the yoghurt packaging game, but Africa and neighbouring regions are also starting to step up their game.
Packaging design trends this year will likely be heavily influenced by personalisation as more and more companies turn to this approach to differentiate themselves and create stronger connections with customers. Personalisation is not a new idea, but it has resurfaced as it can help brands create a sense of exclusivity and increase emotional connections with customers. The trend towards personalisation in packaging is expected to increase in 2023.
Overall, it's a pretty exciting time for the yoghurt packaging market. Watch for upcoming global innovations in this space.
