Algolia has announced a successful implementation by the kitchen appliances brand Breville. By adding Algolia’s AI Search, Breville has significantly elevated online engagement and personalisation for its 15 million worldwide online visitors.
This enhanced customer experience led to a notable rise in Breville's visitor-to-order ratio, with one in five visitors purchasing.
Before the introduction of Algolia AI Search, the Breville team employed an open-source solution for its search function. It eventually became unwieldy as Breville expanded its investment in generating content to inspire its shoppers.
This newly generated content comprised various additional resources mapping recipes to different Breville appliances. However, this made it overwhelming and challenging for consumers to locate without the necessary tools, and a search function capable of efficiently directing consumers to relevant content without unnecessary foraging was needed.
“Our primary focus is our customers, which drives all our endeavours. Before adopting Algolia, most of our engineering resources were dedicated to maintaining our self-managed search system. Unfortunately, this allocation of resources hindered our ability to concentrate adequately on crafting meaningful customer experiences,” said Tal Ball, Chief Technology Officer, Breville.
“By transitioning to Algolia AI Search, we have been able to redirect our engineering efforts toward tasks that substantially impact the business. Given Algolia's API-first approach and extensive partner ecosystem, our implementation of Adobe Experience Manager and commerce tools was seamless.”
With a focus on merchandising, Breville has swiftly developed and refined strategies, including real-time updates facilitated by Algolia's user-friendly Merchandising Studio.
Algolia's AI Search has not only led to one in five engaged customers making a purchase, but it has also simplified the search process for both new and returning Breville customers.
With Algolia AI Search, Breville has set a new standard in the kitchen appliance industry, offering exceptional, personalised shopping experiences and empowering its merchandisers.
