The Growing Popularity of Probiotics

Health awareness among consumers is on the rise and probiotics have proven health benefits, particularly for the digestive system.

Probiotics can come in the form of supplements or as components of foods and beverages. Its integration with inexpensive health foods, such as yogurt, fruit juices, and cultured dairy drinks has contributed to significant market size.

The most commonly used probiotic bacterial strains include Bifidobacteria and Lactobacilli, which are found in various dairy products, including yogurt. In the dairy category, yogurt is the most popular option for the consumption of probiotics.

The increasing demand for probiotics has shown that customers prefer products with proven health benefits. This inclination toward a safe, natural, and cost-effective substitute for drugs has led to the application of probiotics as pharmaceutical agents. 

The demand for liquid probiotics has increased as compared to dry probiotics, due to its application in yogurt, which is the most popular source of probiotics. Other products that use liquid probiotics include kefir water, probiotic juices, and yogurt-based drinks, which are healthy options for daily supplementation. 

According to new market research, the global probiotics market is estimated to be valued at USD 61.1 billion in 2021 and is projected to reach USD 91.1 billion by 2026, at a CAGR of 8.3 percent during the forecast period. 

The rising trend of consuming functional foods due to the growing preferences for health-benefiting products is driving the market for probiotics and will continue to do so for the foreseeable future.