Allowing consumers to serve themselves, refill drinks and pay directly from the tap, Coca-Cola Europacific Partners is trialling new drinks dispensing technology in Spain.
The Chicago-based Innovative Tap Solutions (ITS) tech will be piloted across venues via Spanish multinational catering group Restalia and theme park leisure centre company Aspro Parks and is the first time the technology has been brought to Europe.
The tech allows restaurants, cafés, stadiums, and other venues to offer Coca-Cola brands via self-service taps. Consumers can refill their own drinks and pay for the quantity served directly through the tap.
The company champions the tech as a packaging free alternative and noted that it is a part of wider efforts to reduce packaging and eliminate waste.