Meating the Demand at Anuga 2021

With its international offer, Anuga Meat is the most comprehensive information and ordering platform worldwide for meat, sausage, game, and poultry. It covers the entire spectrum of meat production in its various processing stages.

The product range spans from unprocessed meat products to meat preparations and convenience products, through to fine sausage and ham products as well as regional specialities. Plus a new "Meet more Meatless" section with innovative meat substitute products places focus on food transformation.

The international meat industry is currently having to face diverse challenges: In addition to COVID-19, discussions about the working conditions in the meat factories and animal welfare, the African swine fever, price volatility as well as a radical change in eating culture through to the reduction in the consumption of meat are causing new problems. The latter aspect is also being reflected at Anuga Meat. In addition to the classic suppliers of meat, sausages and poultry, the trade fair also offers insights into the latest trends and innovations in the meat substitute segment.

The traditional meat and sausage producers are represented both physically and digitally by among others, BRF, Citterio, Elpozo and Tönnies. The most important group stands on-site include Argentina, Belgium, Brazil, France, Germany, Italy, Spain, Turkey and the USA. Further renowned exhibitors have already announced their digital participation at Anuga @home.

The export business continues to be of central importance for the international meat industry. Tapping into new market potential is particularly important here. With Anuga's hybrid format, in addition to a physical presence, the leading global trade fair for food and beverages additionally offers the exhibitors of Anuga Meat the possibility of using a digital Showroom on Anuga @home to enable them to attain a greater reach and generate new contacts.