Kraft Heinz have increased its YTD market share of Infant Wet Food (NZ) by +1.5pts v LY to hold 42.3% share*. This was helped by innovation with the launch of Wattie’s Little Skippers range featuring Salmon. Little Skippers aims to introduce babies (8 months and older) to fish and has already been trialed by 6% Wet Baby Food customers in Foodstuffs with 19% of those repeat purchasing**.
* Source: IRI Unify NZ, Total Market, Market Share CYTD to 16/05/2021
** Source: Dunn Humby NZ, Trial and Repeat metrics (Foodstuffs ex. Four Square) 19wks to 04/06/21