The Colourful World of Biotechnology

The world of biotechnology is as colourful as it is beneficial. 

Polish professor Pawel Kafarski created a rainbow colour code to differentiate the main areas of biotechnology: white (industrial), green (agricultural), blue (marine and freshwater), red (pharmaceutical), brown (desert biotechnology), purple (patents and inventions) and yellow (applied entomology that covers the use of insects in drug discovery), among others. 

Add to that an array of new sectors in which biotech plays a part - deep tech, hard tech, cleantech, climate tech, energy tech, power tech, medtech, healthtech - and we have a showcase of colours, categories and terminologies that all contribute to the broader definition of biotechnology. Because of this, biotechnology gets lost in the noise of definitions, even though it plays an important role in these newly created sectors. 

New Zealand has 29,000 tech firms with nearly 100,000 employees contributing $16.2 billion to gross domestic product (GDP) and producing $6.3 billion in exports. It's this country’s third biggest revenue earner, however, there is a lack of understanding around what biotech is and its role.

BioTechNZ, within the Tech Alliance, is in a perfect place to raise awareness and ensure New Zealanders understand the importance of biotech for our future, and that we play a role in the tech sector. In 2021, BioTechNZ plans to:

  • Be active in the NZ Tech Story
  • Run media campaigns
  • Partner with similar voices to raise awareness of the importance of new biotechnologies and genomics 
  • Develop key messages for Government and news stories to support sector promotion
  • Capture sector metrics and promote sector growth

“2020 was a big year for BioTechNZ, and it is even more important that we continue in 2021 to increase our membership to enable us to do more for the sector. We encourage any organisation with an interest in biotech based products, services or solutions to join,” noted Zahra Champion, BioTechNZ.

Why join BioTechNZ?

  • Connect with others in the biotech ecosystem
  • Attend BioTechNZ events
  • Help shape the biotech agenda
  • Promote collaboration across industry and Government
  • Participate in domestic and international biotech opportunities for economic growth
  • Be part of the wider New Zealand Tech Alliance

For more information on joining BioTechNZ, click here.