UK | From a single recycled bottle to a once-in-a-lifetime adventure, Coca-Cola and Merlin Entertainments have made sustainability fun and rewarding for families across the UK.
For the fifth year running, thrill seekers can win VIP experiences at some of the UK’s most iconic family attractions.
By simply recycling an empty 500ml plastic bottle at one of the specially designed reverse vending machines located across Merlin’s UK attractions, people will be in with a chance of bagging a prize.
Jo Padwick, Senior Sustainability Manager at Coca-Cola Europacific Partners, said that, building on this partnership with Merlin, CCEP will introduce even more exciting rewards through its RVM initiative.
“By linking recycling to a memorable experience, we’re helping make it easier and more engaging for people to recycle their plastic bottles,” said Padwick.
“Partnerships like this play an important role in ensuring more bottles are collected and kept within the circular economy, rather than ending up as waste.”
Since the initiative launched, hundreds of thousands of plastic bottles have been recycled through Merlin's reverse vending machines. The scheme's popularity has continued to grow, with machine usage increasing by 18 percent between 2024 and 2025 and reaching nearly 30,000 transactions last year alone.
“We’re thrilled to continue our partnership with Merlin Entertainments for a fourth year, turning recycling into an exciting opportunity for families and thrill seekers across the UK to win fantastic prizes,” said Dusan Stojankic, General Manager at Coca-Cola GB&I.
“The reverse vending machines are a fun and impactful way to encourage sustainable habits while creating magical memories.”
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