USA | Bimbo Bakeries USA has announced a comprehensive set of ingredient and recipe change commitments designed to meet the evolving expectations of American consumers.
The commitments confirmed a comprehensive long-term approach across a portfolio of iconic breads, breakfast products and sweet baked goods.
Bimbo Bakeries USA’s commitments include the following milestones:
- By the end 2026: The company will complete the final phase of artificial colour removal in occasional-consumption products such as sweet baked goods and snacks. Today, all of Bimbo Bakeries USA’s daily consumption products, such as breads, buns and rolls, are completely free from artificial colours and flavours.
- By the end of 2027: Artesano breads and buns, Oroweat breads and buns, and The Rustik Oven products will be free from artificial preservatives and emulsifiers.
- By the end of 2028: Sara Lee, Oroweat specialty varieties, Little Bites, and Thomas' will complete the removal of artificial preservatives and emulsifiers.
In less than two years, these iconic brands will be completely free of artificial preservatives, colours, and flavours, making Bimbo Bakeries USA the first company in its category to make this commitment across its broad portfolio of everyday baked goods.
While the 2027 and 2028 commitments represent full completion targets across these brands, the company expects many products and recipe changes to be completed ahead of those dates.
This approach builds on Grupo Bimbo's broader nutrition strategy, with 98 percent of the company’s daily consumption products globally already meeting Positive Nutrition criteria under the Health Star Rating.
Clean Ingredients, Without Compromise
Bimbo Bakeries USA has prioritised bread in its recipe change efforts because of the category’s significance to American households and its role in everyday nutrition. From whole grains to enriched breads that deliver essential vitamins and minerals, including iron and folic acid, the company’s portfolio plays a meaningful role in a balanced diet.
The recipe change reflected the company's commitment to cleaner-label innovation that maintains nutritional fortification, a distinguishing factor compared to many competitors. The company believed this approach represents the right direction for the business, consumers and the broader food industry.
Building on Progress Toward Artificial Colour Removal
As part of Grupo Bimbo's commitment to eliminate artificial colourants from its global product portfolio by the end of 2026, Bimbo Bakeries USA has made significant progress across its U.S. portfolio. Today, the company's bread, buns, and rolls are completely free of artificial colours and flavours.
Bimbo Bakeries USA has also removed Red No. 3 from its U.S. portfolio ahead of regulatory requirements. The company is now completing the final phase of artificial colour removal in occasional-consumption products such as sweet baked goods and snacks.
These achievements demonstrate Bimbo Bakeries USA's track record of turning commitments into action.
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