Lubrizol has launched a new online resource that highlights the health needs of women from adolescence through middle age and beyond.
The interactive, persona-based experience allows formulators, scientists, and key decision-makers to explore Lubrizol’s science-backed ingredients through the lens of real women, demonstrating how they can support their nutritional needs at every life stage.
Demand for supplements targeting women’s health and wellbeing is growing. According to some estimates, more than 80 percent of women worldwide regularly consume some form of nutritional supplement, with around 25 percent increasing their use.
Lubrizol’s new resource has been designed to help manufacturers meet this need. It highlights the unique health challenges women face at different stages of life, and demonstrates the real-life impact that its nutraceutical solutions can have.
Lori Ditty, Global Marketing Manager for Pharmaceuticals and Nutraceuticals at Lubrizol, said that from adolescence and the reproductive years to menopause and beyond, women have very specific health and nutritional needs. They’re also increasingly well-informed and expect scientifically substantiated benefits.
"At a time when demand for effective nutritional solutions is growing, we want to help manufacturers understand the real-world needs of real women, and offer them effective solutions that can transform their health and wellbeing.”
Read more from Lubrizol here
