The Mānuka Collective uses QR Codes powered by GS1 to offer consumers transparent product information and traceability.
The Mānuka Collective is an award-winning producer of premium New Zealand honey operating a house of brands including 100 percent Pure New Zealand Honey, Three Peaks Organic, Watson & Son, and several exclusive or customer brands. The collective has a strong commitment to providing traceable and authentic mānuka products to New Zealand and export markets.
The business adopted QR Codes powered by GS1 to give their customers easy access to product information maintained by the company for a new product release. The product, Three Peaks Organic Mānuka Honey, launched on Amazon in the United States in February 2026.
"QR Codes powered by GS1 have enabled us to share our story and our commitment to transparency, provenance, and verified Mānuka honey authenticity directly from the pack," said Sean Goodwin, Chief Executive.
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