Bitwise Agronomy, the agtech innovator behind the GreenView AI crop analysis platform, has successfully completed a AUD one million capital raise, led by Melbourne Angels, to scale its operations globally.
With product-market fit firmly established, Bitwise Agronomy’s technology is already transforming how medium and large berry operations forecast yields.
After years of meticulous development, the company’s object detection AI has been fine-tuned using berry data from farms worldwide.
GreenView AI “sees” what an agronomist sees, counting fruit across entire farms in minutes rather than days, and combines this with over 200 ripening curves tailored to 60+ berry varieties, including strawberries, blueberries, raspberries, and blackberries.
The result is forecasting accuracy that leaps from around 50 percent to over 90 percent, up to 12 weeks in advance. This precision is helping growers improve harvest planning, labour allocation, and market timing for maximum returns.
“Our mission is to take the guesswork out of growing,” said Fiona Turner, Co-Founder and CEO of Bitwise Agronomy.
“This investment is a testament to the hard work of our team and the trust of our customers. We’re excited to scale up and bring our solutions to more berry farms around the world.”
Rigorous testing over three to four growing seasons in multiple countries has proven the reliability of the system, and Bitwise Agronomy is now focusing on rapid expansion into the UK, Europe, and South America.
In addition to scaling, the company is introducing advanced quality assessment features, including strawberry quality analysis and berry sizing for strawberries, raspberries, blackberries, and blueberries, supporting genetics, breeding programs, and post-harvest operations.
All solutions are designed to be field-based and portable, ensuring flexibility and ease of use for growers.
With this funding secured, Bitwise Agronomy is poised to continue revolutionising the berry industry with cutting-edge technology, turning raw data into razor-sharp forecasting and empowering growers with unparalleled precision.
