UK | TraceGains, a leading provider of compliance, quality, and innovation solutions for the food and beverage industry, has appointed Michelle Henry as Director of Sales for Europe, further strengthening its presence in the region.
Bringing more than 25 years of experience in solution innovation, business development, and sales leadership, Henry joins TraceGains at a time of strategic expansion across the European market. Her appointment supports the company’s ambition to scale regional operations and grow revenues across the continent.
“This is a very exciting time for TraceGains, and we are delighted to have Michelle join us in this important position,” said Mike Hubbard, Senior Vice President of Revenue at TraceGains.
“Her passion for innovation, deep sector knowledge, and customer-first approach make her an ideal fit as we build on our momentum in Europe.”
Michelle was previously with Esko, a fellow Veralto company. TraceGains collaborates with Esko to deliver integrated solutions for compliance, product development, ESG, labelling, and packaging. Michelle’s international track record and focus on operational excellence will support TraceGains in meeting rising demand for supply chain transparency and data automation.
“Regulatory frameworks like EUDR, CSRD, and CSDDD are driving unprecedented demand for supply chain visibility,” said Henry.
“TraceGains is already helping European food and beverage brands improve integrity from source to shelf. I’m proud to be part of a business that’s enabling smarter, more resilient supply chains.”
Based in the UK, Michelle now leads TraceGains’ sales team across Europe. Her remit includes expanding coverage and accelerating revenue growth as part of the company’s broader European strategy.
TraceGains supports more than 1,500 global clients, including over half of the world’s top 100 food and beverage manufacturers. Its networked ecosystem connects brands to more than 100,000 supplier locations and over 600,000 ingredients and products. By applying advanced AI to enrich data and streamline processes, TraceGains helps businesses scale, ensure compliance, and accelerate time to market.
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