USA | JBM Packaging, a manufacturer of eco-friendly, flexible packaging solutions, has launched Hydroblox, a water-resistant, uncoated recyclable packaging paper. Engineered to offer superior barrier protection for products with potential exposure to water or condensation, Hydrobox has 200 percent greater water resistance than a standard 24-pound white woven paper.
Jessica Black, Director of Sales, JBM Packaging, said Hydroblox aligns with consumer desire to purchase products and recycle more thoughtfully, conscious of how their purchasing decisions impact the environment.
Hydroblox is proprietary packaging paper with FDA approval for use with food products. In addition to perishable items, such as chocolate and baked goods, Hydroblox can be used for various applications where water-resistant properties are needed. This includes outdoor gear and camping equipment, personal care items, cosmetics, art supplies and pet products. Hydroblox paper can also be used to protect documents like parking tickets.
JBM can fully customise Hydroblox for packaging featuring various sizes, perforations, adhesives, hanging holes and windows. In addition, it allows for printing vivid colours, images and messaging, ensuring their customer’s product stands out on retail shelves and creates a positive unboxing experience in e-commerce.
“Across all industries, our customers want plastic-free packaging solutions,” said Black.
“Hydroblox is an example of how JBM continuously innovates to balance rigorous performance specifications with sustainability requirements. We want to give our customers quality alternatives as they look to replace their plastic packaging.”
Hydroblox was born from customer-driven innovation. It started as a recyclable paper cup for water coolers, fitness centres and snacks. JBM identified the opportunity to expand the application to other industries as its customers look to reduce non-recyclable packaging and replace it with paper-based, recyclable solutions.
