FEELM, part of leading atomisation technology company SMOORE, exhibited two game-changing innovations developed to 'raise product performance' across the disposable vape category during a significant industry event in the Middle East.
Presented at this year's World Vape Show in Dubai, the brand's FEELM Max's ceramic coil and TOPOWER battery technology were created as part of a targeted effort to 'level up the single-use sector' and enhance the consumer experience.
The pioneering advancements earned the industry's attention and are already appearing in devices from globally recognised brands. FEELM said each was designed to address the industry's pain point'.
In the United Kingdom, the capacity of vapes should meet the requirement of two ml according to the TPD directive act. FEELM, as a responsible brand always compliant with laws and regulations, rolled out a groundbreaking technology with which two ml disposables showcase higher product performance.
FEELM Max's ceramic coil has done away with super-absorbent cotton to reduce the amount of e-liquid that goes to waste and increase the puff count of TRPR and TPD-compliant two ml disposables in the United Kingdom by as much as 30 percent, a rise from 600 to at least 800 puffs meaning consumers can have an unprecedentedly better vaping experience while using compliant products.
It also reduces impurities by 78 percent during the heating process, produces air particles that are 55 percent smaller than mainstream solutions and uses a 'constant power engine' that provides a vapour consistency of 95 percent and a 35 percent improvement in taste consistency.
The second notable innovation is FEELM's TOPOWER battery technology. This breakthrough increases the endurance of large e-liquid capacity vapes. It can provide over 6,000 puffs without a recharge, which allows consumers to get rid of the hassle of charging.
Further, the compact power solution, which offers 30 percent more capacity – delivers a consistent output which FEELM says will counter the common issue of flavour reduction caused by voltage drop.
TOPOWER also promises a longer shelf life, with one percent power attenuation over six months and three percent over a year. This advancement effectively avoids the burning taste and assures a strong consistency of taste, which means every puff consumers take is pleasant.
Regarding developments, Rex Zhang, the Assistant President at FEELM, said that the company prides itself on being the brand behind the brands and believes its technology has become to vaping what Intel Core processors are to laptops.
"We aim to elevate the disposable category to a whole new level through innovation– our ceramic coils and TOPOWER battery solution represent two significant successes on this front," said Zhang.
Zhang added that technology would be a 'critical metric' to measure the industry's winners and losers moving forward.
"The vape category is fuelled by the desire to help adult smokers switch away from cigarettes, but it is built on innovation."
FEELM Max has helped customers boost business success and earned high praise at the World Vape Show Dubai expo, with some leading brands commenting on the new developments.
Since the launch of HEXA GO with the FEELM Max solution in 2022, the sales of HEXA have steadily increased, and HEXA GO has become dominant in the Belgian disposable market. Consumers generally give positive feedback on their product's 'smooth taste', 'strong consistency', and 'higher puff counts'.
Mattia Sparacino, CEO and founder of KIWI Vapor said of the FEELM Max ceramic coil that it's a fantastic technology, and I hope it will be accessible to everyone someday.
Commenting on the need for advancement in the vape category, John Dunne of the UK Vaping Industry Association said the sector has made significant progress since the first devices hit the market and provided adult smokers with a less harmful alternative to cigarettes.
"We must continue to capitalise on the innovative spirit of our community and invest in new and exciting technologies that can help on the journey to a smoke-free future," concluded Sparacino.
