Over the years, T2 has evolved into a global lifestyle brand with nearly 100 stores worldwide and successful wholesale, e-commerce, and marketplace channels. They have even ventured into travel retail, supplying popular fruit-flavoured teas to top hotels, restaurants, and retailers. With their impressive growth, T2 sells enough tea monthly to make over 10 million cups.
T2 chose Annexa as their NetSuite partner to support their global aspirations. Annexa provided a flexible, agile, and scalable enterprise platform, replacing T2's legacy systems. The solution integrated ERP, accounting, CRM, POS, and warehousing, streamlining T2's operations across all markets and channels.
As T2 continued to expand their sales channels, it collaborated with Annexa to enhance its NetSuite architecture. With their goal of delivering a modern omnichannel experience and the end-of-life approaching for their existing POS solution, T2 engaged Annexa to shape and integrate NetSuite to meet these objectives.
In collaboration with MuleSoft and Triquestra, Annexa is working on the second phase of T2's NetSuite implementation. They are replacing the existing POS and warehousing system to provide a more powerful and integrated business management suite that meets the evolving expectations of today's consumers.
To achieve a true omnichannel experience, T2 chose Triquestra's unified commerce platform, seamlessly integrated with NetSuite. The collaborative effort of Annexa, MuleSoft, and Triquestra aims to have the new system, called Infinity POS, live in all T2 stores worldwide by 2020. The implementation process has been smooth, with store managers quickly adapting to and embracing the new POS system.
T2 also addressed key areas for improvement, such as inventory visibility, shipping, and click-and-collect capabilities. They replaced their warehouse management system with HighJump Advantage, a supply chain management solution that enabled faster processing, advanced picking and packing strategies, and unique workflows. This resulted in cost reduction and differentiation for T2.
To enhance customer support, Annexa recommended NetSuite's case management capabilities. This integrated ticketing system automated and organised customer inquiries and feedback, improving response times and tracking of support cases. Additionally, Annexa implemented a real-time address validation solution through Loqate to ensure accurate customer address data and improve delivery efficiency.
T2's Global Head of Technology, Rohan Penman, expressed satisfaction with Infinity POS, emphasising its role in unifying the digital and physical retail experience and enabling their retail and digital strategies.
Through their partnership with Annexa and leveraging NetSuite, T2 continues to innovate and provide an exceptional customer experience.
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