Zonos, the global technology leader for cross-border commerce, has appointed Tyson Hackwood as General Manager for their Asia-Pacific (APAC) office.
Hackwood joins Zonos with a scope to scale the APAC business as demand for their cross-border technology continues to soar. The increase in demand comes as more APAC brands are pivoting to international sales to source new customers and plug the sales gap caused by the inflated interest rates, the decline in the buy now, pay later (BNPL) market, and the rise in global inflation. Hackwood replaces previous APAC General Manager Travis Robinson, who will now assume the role of Chief Strategy Officer at the company's U.S. headquarters in Utah.
"We are excited to have Tyson join us as an experienced leader in e-commerce with a proven record over his 13 years of involvement in digital commerce. We look forward to working with him as he expands Zonos across APAC and builds upon the strong foundations Travis and the team have established," commented Clint Reid, CEO of Zonos.
Hackwood boasts an extensive background in the digital commerce space for the last 13 years, predominantly with PayPal and Braintree. He established Braintree's APAC offices in Sydney in 2013 before moving to Singapore to continue expanding the Braintree business across the region. He returned to Sydney in 2018 and has recently been serving in-house at Myer on an array of digital initiatives, including payments and delivery options.
"I'm looking forward to working with the Zonos team to help our customers and partners leverage our cross-border commerce technology to drive exceptional customer experiences and incremental revenue," said Tyson Hackwood, General Manager APAC at Zonos. "An increasing number of APAC merchants are taking advantage of the fluctuation in economic conditions to invest in borderless trade to engage new customers, so it is a dynamic time to join the business."
Zonos debuted its first international office on the Gold Coast in October 2021 to meet the needs of its growing APAC business. The organisation chose the Gold Coast over larger Australian metropolitan cities because it closely reflects the company's culture of supporting a healthy work-life balance by living and working where others play. Zonos' U.S. headquarters is located in St. George, Utah, a city famous for its sunshine and rapidly evolving technology sector.